Everett, R. F. (2014). A crack in the foundation: Why SWOT might be less than effective in market sensing analysis [Special issue]. Journal of Marketing & Management, (1), 58-78. http://www.gsmi-ijgb.com/Pages/JMM.aspx
Verboncu, I., & Condurache, A. (2016). Diagnostics vs. SWOT analysis. Review of International Comparative Management, 17(2), 114-122. http://www.rmci.ase.ro/
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Business analysis techniques: 99 essential tools for success
