Library: BUS502: Global Business Environment: Introduction

Tips for your Market Entry Analysis Proposal

This guide is designed to help you with your BUS502: Market Entry Analysis Proposal.

1.) Use the purple tabs in the navigation menu to find recommended resources (articles, eBooks, etc.) in each subject area.

2.) Additionally, here is a case study to help get you started:

Case study: Should you adjust your business model for a major customer?
Weiss, M. (2016). Case study: Should you adjust your business model for a major customer? Harvard Business Review, 94(7/8), 119-121. https://hbr.org/

3.) Lastly, below is a list of business research databases and our OneSearch tool that you can use to search for additional resources on your topic.

Business Research Databases

Click on a database name to search:

Business Source Complete This link opens in a new window The world's most comprehensive business database with full text ebooks, peer-reviewed journals, case studies, company profiles, SWOT analyses, interviews, market research reports, industry reports, and country economic reports.
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Business Databases (ProQuest) This link opens in a new window Searches 8 business databases simultaneously: ABI/INFORM Collection, Accounting, Tax & Banking Collection, Asian & European Business Collection, Business Market Research Collection, Canadian Business & Current Affairs Database, Career and Technical Education Database, India Database, and Research Library.
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ABI/INFORM Collection This link opens in a new window Features scholarly journals, dissertations, working papers, key business and economics periodicals such as the Economist, country reports, and industry profiles. Its international coverage provides a complete picture of companies and business trends around the world.
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Business Market Research Collection This link opens in a new window Contains company, industry, economic and geopolitical market research from three sources, including Hoover's Company Profiles, OxResearch from Oxford Analystica, and Snapshots.
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Regional Business News This link opens in a new window Provides comprehensive full text coverage for nearly 100 regional U.S. and Canadian business publications.
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SAGE Journals Online This link opens in a new window An interdisciplinary database that contains over 1,000 full text, online journals in the fields of business, education, health, the humanities, law enforcement, criminology, and other social sciences. Several of these journals are the most authoritative and influential in their fields. Access from 1999-present.
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eBooks on subjects in business and technology:

Skillsoft This link opens in a new window Note: This database has scheduled downtime every Sunday from 1-3 pm ET. Please plan ahead. The full STEM Bundle includes access to: Business, Engineering, & IT eBooks, IT & Desktop 3-5 minute videos, book summaries of popular books on leadership and business, and the Leadership Channel, which contains videos and live events.
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Multidisciplinary eBook databases:

eBook Collection (EBSCOhost) This link opens in a new window Multidisciplinary eBooks representing a broad range of subjects.
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Ebook Central (ProQuest) This link opens in a new window eBooks on a range of subjects such as business, information technology, education, engineering, health, history, humanities, life & physical sciences, and social and behavioral sciences.
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Learn more about finding and downloading eBooks:

Click on a database name to search:

Films On Demand (Business & Economics) The Business & Economics collection of the Films On Demand database includes over 2,100 full-length streaming videos in the fields of business and economics.
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Skillsoft This link opens in a new window Note: This database has scheduled downtime every Sunday from 1-3 pm ET. Please plan ahead. The full STEM Bundle includes access to: Business, Engineering, & IT eBooks, IT & Desktop 3-5 minute videos, book summaries of popular books on leadership and business, and the Leadership Channel, which contains videos and live events.
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Alexander Street Videos (Business Education) Videos on business and economics topics.
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Khan Academy (Finance & Capital Markets) Videos on finance and macroeconomics
Khan Academy (Interviews With Entrepreneurs) Personal lessons and insights from accomplished entrepreneurs.
MIT Video (Business & Management) Includes feature and editorial videos, event recordings, academic content and more from MIT.
Stanford University's eCorner (Entrepreneurship Corner) Topics covering entrepreneurship and innovation.

ImageQuest (Britannica) This link opens in a new window Nearly 3 million rights-cleared images from more than 50 collections including Getty Images, the National Portrait Gallery of London, and the National Geographic Society.
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Credo Reference This link opens in a new window Specialized reference eBooks for background information on all subjects, including audio, video, and image results.
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Click on a database name to search:

Credo Reference This link opens in a new window Specialized reference eBooks for background information on all subjects, including audio, video, and image results.
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Britannica Academic This link opens in a new window The largest, most authoritative encyclopedia in the world, this database contains articles, maps, images, videos, and yearbooks from 1993 to present. Use it instead of Wikipedia for your research!
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Gale eBooks This link opens in a new window More than 50 reference eBooks in business, communications, history, law, literature, medicine, nation & world, science, and technology.
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Search Tools

OneSearch

Find articles, eBooks, etc.

Note: This tool searches cover titles only, it does not search for article titles or within the text.

Using Google Scholar: Finding Peer Reviewed Resources (Transcript)

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BUS502: Global Business Environment

Academic & Business Writing

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Tips for your Market Entry Analysis Proposal

This guide is designed to help you with your BUS502: Market Entry Analysis Proposal.

1.) Use the purple tabs in the navigation menu to find recommended resources (articles, eBooks, etc.) in each subject area.

2.) Additionally, here is a case study to help get you started:

3.) Lastly, below is a list of business research databases and our OneSearch tool that you can use to search for additional resources on your topic.

Business Research Databases

eBooks on subjects in business and technology:

Multidisciplinary eBook databases:

Learn more about finding and downloading eBooks:

Search Tools

Note: This tool searches cover titles only, it does not search for article titles or within the text.