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BUS502: Global Business Environment

Tips for your Market Entry Analysis Proposal

This guide is designed to help you with your BUS502: Market Entry Analysis Proposal.
1.) Use the purple tabs in the navigation menu to find recommended resources (articles, eBooks, etc.) in each subject area.
2.) Additionally, here is a case study to help get you started:
3.) Lastly, below is a list of business research databases and our OneSearch tool that you can use to search for additional resources on your topic.

Business Research Databases

Click on a database name to search:

eBooks on subjects in business and technology:
Multidisciplinary eBook databases:
Learn more about finding and downloading eBooks:

Click on a database name to search:

Click on a database name to search:

Search Tools

Library's OneSearch


 Find articles, eBooks, etc.

Switch to Advanced Search


Note: This tool searches cover titles only, it does not search for article titles or within the text.

Google Scholar Search