Library: Marketing: Traditional Marketing

Business Research Databases

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Business Source Complete This link opens in a new window The world's most comprehensive business database with full text ebooks, peer-reviewed journals, case studies, company profiles, SWOT analyses, interviews, market research reports, industry reports, and country economic reports.
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Business Databases (ProQuest) This link opens in a new window Searches 8 business databases simultaneously: ABI/INFORM Collection, Accounting, Tax & Banking Collection, Asian & European Business Collection, Business Market Research Collection, Canadian Business & Current Affairs Database, Career and Technical Education Database, India Database, and Research Library.
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ABI/INFORM Collection This link opens in a new window Features scholarly journals, dissertations, working papers, key business and economics periodicals such as the Economist, country reports, and industry profiles. Its international coverage provides a complete picture of companies and business trends around the world.
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Business Market Research Collection This link opens in a new window Contains company, industry, economic and geopolitical market research from three sources, including Hoover's Company Profiles, OxResearch from Oxford Analystica, and Snapshots.
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Regional Business News This link opens in a new window Provides comprehensive full text coverage for nearly 100 regional U.S. and Canadian business publications.
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SAGE Journals Online This link opens in a new window An interdisciplinary database that contains over 1,000 full text, online journals in the fields of business, education, health, the humanities, law enforcement, criminology, and other social sciences. Several of these journals are the most authoritative and influential in their fields. Access from 1999-present.
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eBooks on subjects in business and technology:

Skillsoft This link opens in a new window Note: This database has scheduled downtime every Sunday from 1-3 pm ET. Please plan ahead. The full STEM Bundle includes access to: Business, Engineering, & IT eBooks, IT & Desktop 3-5 minute videos, book summaries of popular books on leadership and business, and the Leadership Channel, which contains videos and live events.
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Multidisciplinary eBook databases:

eBook Collection (EBSCOhost) This link opens in a new window Multidisciplinary eBooks representing a broad range of subjects.
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Ebook Central (ProQuest) This link opens in a new window eBooks on a range of subjects such as business, information technology, education, engineering, health, history, humanities, life & physical sciences, and social and behavioral sciences.
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Learn more about finding and downloading eBooks:

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Films On Demand (Business & Economics) The Business & Economics collection of the Films On Demand database includes over 2,100 full-length streaming videos in the fields of business and economics.
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Skillsoft This link opens in a new window Note: This database has scheduled downtime every Sunday from 1-3 pm ET. Please plan ahead. The full STEM Bundle includes access to: Business, Engineering, & IT eBooks, IT & Desktop 3-5 minute videos, book summaries of popular books on leadership and business, and the Leadership Channel, which contains videos and live events.
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Alexander Street Videos (Business Education) Videos on business and economics topics.
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Khan Academy (Finance & Capital Markets) Videos on finance and macroeconomics
Khan Academy (Interviews With Entrepreneurs) Personal lessons and insights from accomplished entrepreneurs.
MIT Video (Business & Management) Includes feature and editorial videos, event recordings, academic content and more from MIT.
Stanford University's eCorner (Entrepreneurship Corner) Topics covering entrepreneurship and innovation.

ImageQuest (Britannica) This link opens in a new window Nearly 3 million rights-cleared images from more than 50 collections including Getty Images, the National Portrait Gallery of London, and the National Geographic Society.
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Credo Reference This link opens in a new window Specialized reference eBooks for background information on all subjects, including audio, video, and image results.
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Click on a database name to search:

Credo Reference This link opens in a new window Specialized reference eBooks for background information on all subjects, including audio, video, and image results.
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Britannica Academic This link opens in a new window The largest, most authoritative encyclopedia in the world, this database contains articles, maps, images, videos, and yearbooks from 1993 to present. Use it instead of Wikipedia for your research!
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Gale eBooks This link opens in a new window More than 50 reference eBooks in business, communications, history, law, literature, medicine, nation & world, science, and technology.
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OneSearch

Find articles, eBooks, etc.

Using Google Scholar: Finding Peer Reviewed Resources (Transcript)

Featured Marketing eBooks

Games and gamification in market research

Selected Resources

Journals
Video

Advances in Consumer Research A peer reviewed journal presenting a selection of papers presented at the Annual Conference of the Association for Consumer Research. (full text from 1/1/1974 to present)
Harvard Business Review Presents analysis of management problems and commentary on advanced thinking and practice in all fields of management and administration. (full text from 10/1/1922 to present)
Journal of Advertising Peer reviewed journal providing a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of advertising. (full text from 3/1/1972 to present)
Journal of Advertising Research A peer reviewed journal acting as a research and development tool for professionals in all areas of marketing including. (full text from 3/1/1965 to present)
Journal of Consumer Research A peer reviewed interdisciplinary journal focusing on all aspects of consumer education. (full text from 6/1/1974 to present)
Journal of Personal Selling & Sales Management A peer reviewed journal on areas of personal selling and sales management aimed at aggressively forging bonds and bridging gaps between sales practitioners and academics. (full text from 9/1/1980 to present)
Journal of Retailing Peer reviewed journal covering different aspects of retailing: money back guarantees, sourcing and purchasing decisions, consumer self-regulation, customer categories, and response to promotions. (full text from 3/1/1964 to present)
Journal of the Academy of Marketing Science Peer reviewed journal devoted to the study and improvement of marketing and serves as a vital link between scholarly research and practice. (full text from 4/1/1973 to 1 year ago)
Psychology & Marketing Peer reviewed journal on the application of psychological theories and techniques to marketing; exploration of issues of law, ethics and values in psychology and marketing, case studies and cross-cultural reports. (full text from 3/1/1984 to 1 year ago)

How to use this guide

This guide is designed to help you with your research, introducing a range of Marketing resources available to you. The Business Research Databases box lists recommended databases in your subject area that you can search to find articles, eBooks, etc.

Academic & Business Writing

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Writing for Business Students Covers general writing skills, such as being concise and paragraph structure & transitions, and business writing techniques, such as active vs. passive voice and using the third person.
Writing Process Overview (Excelsior OWL) Takes you through the different steps of the writing process, including developing a topic, finding your voice, revising & editing.
How to Write a... Learn how to write a thesis statement, outline, and different types of papers, such as an annotated bibliography and literature review.

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