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BUS341: Management Concepts & Applications

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Featured Marketing Strategy eBooks

Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
AI Strategy for Sales and Marketing
The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results
Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
Exponential: Transform Your Brand by Empowering Instead of Interrupting
Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Invisible brand
Laws of brand storytelling
Malcolm Mcdonald on value propositions
Gen Z frequency
Strategic marketing
Marketing to Gen Z
Predictive analytics for marketers
Participation marketing
Data driven leader
B2B marketing strategy
Killing marketing

Selected Resources