Library: BUS545: Social Media Marketing: General

Business Research Databases

Click on a database name to search:

Business Source Complete Why search here? Offers extensive business journals, company profiles, and market research, helping users find reliable information for academic research, industry analysis, and strategic business decisions.
Business Databases (ProQuest) Why search here? Searches multiple ProQuest business databases simultaneously, including ABI/INFORM Collection, Business & Market Research Collection, Career & Technical Education Database, Research Library: Business, and more.
ABI/INFORM Collection Why search here? Offers access to important business sources, including journals, news, market reports, case studies, company information, and global business information.
Business Market Research Collection Why search here? Contains company and industry reports from multiple sources.
Regional Business News Why search here? Find your business news here! 
SAGE Journals Online Why search here? Offers over 1,000 online journals in business, education, health, law, criminology, and more. Many are top journals. Includes articles from 1999 to today. 
HeinOnline Why search here? This is a comprehensive database covering multiple disciplines and time periods.

eBooks on subjects in business and technology:

Skillsoft Why search here? This STEM database includes eBooks and videos. Topics include engineering, business, and IT among others. Note: It's down every Sunday from 1-3 p.m. E.T. so please plan ahead.

Multidisciplinary eBook databases:

eBook Collection (EBSCOhost) table {mso-displayed-decimal-separator:"\."; mso-displayed-thousand-separator:"\,";} tr {mso-height-source:auto;} col {mso-width-source:auto;} td {padding-top:1px; padding-right:1px; padding-left:1px; mso-ignore:padding; color:black; font-size:11.0pt; font-weight:400; font-style:normal; text-decoration:none; font-family:"Aptos Narrow", sans-serif; mso-font-charset:0; text-align:general; vertical-align:bottom; border:none; white-space:nowrap; mso-rotate:0;} .xl125 {font-size:12.0pt; font-family:Aptos, sans-serif; mso-font-charset:1;} Why search here? This is a comprehensive collection of ebooks covering a wide range of subjects including business, humanities, social sciences, physical sciences, and more.
Ebook Central (ProQuest) Why search here? These ebooks cover a wide range of subjects including business, humanities, social sciences, physical sciences, and more.

Learn more about finding and downloading eBooks:

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Films On Demand (Business & Economics) The Business & Economics collection of the Films On Demand database includes over 2,100 full-length streaming videos in the fields of business and economics.

Skillsoft Why search here? This STEM database includes eBooks and videos. Topics include engineering, business, and IT among others. Note: It's down every Sunday from 1-3 p.m. E.T. so please plan ahead.

Alexander Street Videos (Business Education) Videos on business and economics topics.
Khan Academy (Finance & Capital Markets) Videos on finance and macroeconomics
Khan Academy (Interviews With Entrepreneurs) Personal lessons and insights from accomplished entrepreneurs.
MIT Video (Business & Management) Includes feature and editorial videos, event recordings, academic content and more from MIT.
Stanford University's eCorner (Entrepreneurship Corner) Topics covering entrepreneurship and innovation.

ImageQuest (Britannica) Why search here? This is a collection of free to use images from a wide range of organizations.
Credo Reference Why search here? Offers full-text encyclopedias, dictionaries, and reference books across subjects, helping students start research, understand key concepts, and find reliable background information for papers and projects.

Click on a database name to search:

Credo Reference Why search here? Offers full-text encyclopedias, dictionaries, and reference books across subjects, helping students start research, understand key concepts, and find reliable background information for papers and projects.
Britannica Academic Why search here? Offers reliable, up-to-date encyclopedia articles, images, maps, and videos across subjects, helping students start research, understand key topics, and find trusted information for assignments and projects.
Gale eBooks Why search here? A collection of encyclopedias and reference materials that covers multiple subject areas.

OneSearch

Find articles, eBooks, etc.

Using Google Scholar: Finding Peer Reviewed Resources (Transcript)

Social Media Marketing Selected eBooks

How to use this guide

This guide is designed to help you with your research, introducing a range of Marketing resources available to you. The Business Research Databases box lists recommended databases in your subject area that you can search to find articles, eBooks, etc.

Academic & Business Writing

Improve Your Writing

Writing for Business Students Covers general writing skills, such as being concise and paragraph structure & transitions, and business writing techniques, such as active vs. passive voice and using the third person.
Writing Process Overview (Excelsior OWL) Takes you through the different steps of the writing process, including developing a topic, finding your voice, revising & editing.
How to Write a... Learn how to write a thesis statement, outline, and different types of papers, such as an annotated bibliography and literature review.

Business Podcast

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